ABOUT
At Word Nerds LLC, we believe that great content and clear information architecture are the foundation of seamless user experiences. Our approach is rooted in strategy, collaboration, and execution, ensuring every solution is scalable, user-focused, and results-driven.
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Human-Centered & Data-Driven – We balance user needs and business goals, using research and best practices to inform decisions.
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Collaborative & Actionable – We don’t just consult; we partner with teams through workshops, design sprints, and hands-on working sessions to drive real change.
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Scalable & Future-Proof – Whether refining a taxonomy, optimizing UX writing, or building a governance framework, we create sustainable solutions that grow with your business.
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Our goal? To help you untangle complexity and create content that works—now and in the future. Let’s build something great together!
OUR TEAM
Word Nerds LLC is powered by a diverse and dedicated team who are passionate about content design and information architecture.
KATIE SIMPSON
Co-Founder
Since the beginning of her career Katie has been helping to bridge the gap between organizations and their audiences. What started with translating Arabic to English transformed into assisting companies in marketing and creating incredible products.
Through active listening, audience research, and great UX, Katie helps your work shine, whether you’re a tech startup or a potter building a website.
SAMANTHA VOELKEL
Co-Founder
Samantha Voelkel is a content design leader and information architect based in the Sierras near Yosemite. She started her career in special education, focusing on instructional design and development, before transitioning to tech in 2010 to simplify complex problems and create user-centered solutions.
She has led content strategy for complex experience design projects and ensured consistency across product information. She specializes in human-centered design, taxonomy development, and information governance, focusing on scalable growth and structured content systems.
Samantha is known for her collaborative leadership style. She fosters engagement, accountability, and team growth to create intuitive, compelling content experiences.